Challenge:
The Align Group, a respected real estate agency, aimed to scale their seller lead generation through digital advertising.
Despite their established reputation, key challenges included:
- Driving consistent, high-quality seller leads
- Reducing cost per lead (CPL) to maintain profitability
- Crafting compelling ad messaging to connect with motivated homeowners
The mission was clear: maximize lead volume while optimizing ad spend for better efficiency.
Solution:
Unika Marketing launched a targeted Google Ads strategy to attract high-intent seller leads.
Our approach focused on:
- Developing ad copy aligned with seller motivations (urgency, value, peace of mind)
- Fine-tuning audience targeting based on demographic insights (age, income, engagement)
- Continuously optimizing campaign performance through data-driven adjustments
Results:
The campaign demonstrated remarkable month-over-month growth:
- 26 seller leads generated in the first month
- 65 seller leads delivered in just the first 20 days of the second month
- Total of 75 seller leads generated in the second month — a 150% increase in lead volume
- Click-Through Rate (CTR): 8.77%
- Average Cost Per Click (CPC): CA$0.76
- Cost Per Lead (CPL): Variable between CA$10–CA$44, currently optimized at CA$12
These results showcase significant growth in lead volume and cost-efficiency, achieved through continuous optimizations and strategic targeting.
Ongoing Strategy:
To continue enhancing performance, Unika Marketing is:
- Testing new ad copy that taps into emotional triggers like “get your home sold faster” and “maximize your home’s value”
- Segmenting audiences based on demographics to personalize messaging for homeowners most likely to engage
- Adjusting budget allocations to prioritize top-performing audience segments and further reduce CPL
This campaign demonstrates how data-driven strategies can effectively scale lead generation while optimizing costs for real estate agencies.
Campaign Snapshot:
