Challenge:
Inconsistent personal branding and low social reach for Melisa, unstructured content strategy, and limited audience trust.
Although Study 2020 had a strong firm presence, Melisa lacked a digital persona that showcased her expertise and client successes.
Her social media channels were minimal and unorganized, failing to connect the right content with her ideal clients.
Melisa needed a cohesive content plan to build authority and drive engagement in a competitive immigration consultancy market.
Solution:
Unika Marketing crafted a personalized branding strategy for Melisa, focusing on her unique value proposition and client success stories.
We developed a targeted social media content plan, managed her platforms, and produced engaging graphics, videos, and posts that highlighted Melisa’s expertise.
By positioning her as a trusted immigration advisor with consistent, on-brand content, we increased her online visibility and client inquiries.
Social Media Layout:

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